How & Where it all began!

A Journey of two best friends deeply in love with Textile and Interiors.
The company was a creative child for Minnie who started this in 2008. Starting small, as it was a tough journey for a person to manage all the ends from production to sales. In 2016, Devika joined as a co-partner to add some vibrancy to the collection. Since 2016, both the leading ladies manage different ends of the work.

Devika, specialises in Production at India Unit. She travels thrice a year to India to work closely with artisans. This also allows to ensure quality standards and also explore all that is new and upcoming. She spends about 3 weeks in each India trip to sit down personally with artisans ensure all the collection is quality checked before reaching the UK. Different artisans are based across Rajasthan in western India. She travels locally spending time at different units, especially the ones in Barmer and Jaipur. Other times of the year we have to rely upon technology which has certainly made it easier to connect with artisans and their specialities.

Minnie specialises in Exhibits and Sales. She also actively works on the online model of the company.

Together, they bring the hard work of the artisans to fruition by making sure that the artisans are fairly paid and have ethical working atmosphere and standards. Their Love for unique Bohemian Spirit can be widely seen in the elements of the products from the collection.

You can meet both of them at the two major shows we do in London. The oh so talkative is Devika and the One that’s earthy, peaceful is Minnie. See You There!!

Find out more about our ethics!

What we do?

Besides all the exotic ready to use products, we also do bespoke order for furniture designs which involve textile. Bolstered sofas sets, floor poofs and statement textile chairs. We provide options for doing custom sofa upholstery and cushion/seat covers for your existing furniture.

Our Mission ?

Being a girl child raised in a middle-class Indian family, we really want to improve the opportunities and working standards for all artisans, especially women in India. We aim to eventually create employment and money for artisans in all villages of India. Right now we have our roots in the villages of Rajasthan & Gujarat. We want to promote the education of girl child in rural areas and empowering women .We aim to help the local economy of the villages by going there directly and working in collaboration to ensure 100% fair price for artisan products. We currently, work closely with individual artisans in Barmer (Rajasthan ) & Kutch ( Gujarat ).


Currently, we are providing unique and exclusive designs in furnishings and handmade clothing to a few boutique stores across the UK.  We also stock a few yoga studios with vibrant designs in Meditation Cushions, Yoga bags & Bolsters. We provide varied equations for wholesale opportunities as per your comfort. If this interests you, pls feel free to be in touch with us via email/ contact us form.

What can we do for you ?

Where to meet & shop?

We exhibit and do a lot of pop ups all year long. The main ones include OM Yoga Show, Alexandra Palace  & Mind ,Body Spirit – The Wellbeing Festival, Olympia  at London.

In Manchester we also do Om Yoga Show, Event City. We do a lot of markets during Christmas. See our Events page for more details.

Need help with Corporate Gifting Ideas?

Over the years we have created Christmas Gift packages for a few mindfulness oriented companies. We can create exclusive gift hampers in the budget of your choice.

Can you dress up our event?

Yes we specialise in interiors. In the past we have created show spaces for some of our collaborators. We have created mindful meditation zones at shows. We can do a whole makeover of your space on the discussed ideas.

What Our Customers Says ?

Love the yak wool shawl that I bought from Essential Designs.. It’s of great quality,very reasonably priced and connects us back with India. Will come back for more products in the near future. Great going Meenakshi and wish you great success with all my heart!

Essential Designs stones are very nice .. they have filled my house with very pleasant aroma. Very very happy with the stones .. thank you Essential designs.

The best part about these winters have been the shawls by essential designs . They are warm, soft and trendy and love the colours !! A must have !

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